SportyBet: Brand Overview
Active Website
Global overview
SportyBet is a sports betting brand owned by Sporty Group, with country sites across Africa and in Mexico.
SportyBet is a sports betting brand owned by Sporty Group. Its own site calls it the world's most visited betting platform, a claim we have not checked.
The Nigerian site offers sports and live betting, instant football, scheduled virtuals, jackpots, lucky numbers and games, and has a loyalty programme.
- Products on the Nigerian site: Sports, live betting, Bet Builder, instant football, scheduled virtuals, jackpot, lucky numbers, games, Sporty Loyalty
- Country sites: Nigeria, Ghana, Kenya, Tanzania, Zambia, South Africa, Cameroon, Mozambique and Mexico (as linked from sportybet.com)
- Partnerships: Official betting partner of Real Madrid and Manchester City (press reports, 2023 for Manchester City)
About the SportyBet brand
SportyBet is a sports betting brand owned by Sporty Group. On its own site it describes itself as the most visited betting platform in the world; we have not verified that claim, so treat it as the brand's own statement.
The brand runs local sites for individual countries, and each country has its own offer, payment methods and rules. That is why the practical details - bonuses, deposits, withdrawals and licensing - are on the bookmaker page for your country, not here.
On the Nigerian site the brand offers sports and live betting, instant football, scheduled virtual games, jackpots, lucky numbers and casino-style games, together with a loyalty programme.
Market coverage
| Country | Status | Launched | Left the market |
|---|---|---|---|
 Nigeria | Active | ||
 Ghana | Not verified | ||
 Kenya | Not verified | ||
 Tanzania | Not verified | ||
 Zambia | Not verified | ||
 South Africa | Not verified | ||
 Cameroon | Not verified | ||
 Mozambique | Not verified | ||
 Mexico | Not verified |
Products derived from active markets
- Sports betting
- Virtual sports
- Casino
- Lottery
- Pools
Ownership
| Owner | Role | From | To | Status |
|---|---|---|---|---|
| Sporty Group | Parent group | Not verified |
Identity
- Name
- SportyBet
- Website
- https://www.sportybet.com
- Status
- Active
FAQ
Who owns SportyBet?
SportyBet belongs to Sporty Group.
In which countries does SportyBet work?
SportyBet has local versions in: Nigeria, Ghana, Kenya, Tanzania, Zambia, South Africa, Cameroon, Mozambique, Mexico.
18+ only. Betting carries financial risk - never stake money you need for everyday expenses.